Year 2024 Tips For Making A Website Look Professional

Ever bounced off a website that felt like it was stuck in the Stone Age? Been there, done that. But guess what? Your site might be giving off that same vibe without you even realizing it.

You're proud of your website, but let's face it, it's about as attractive as a wilted flower. Not the impression you want to leave, right? Don't fret; we've got your back.

Welcome to the wild world of web design, where first impressions aren't just important; they're everything. According to Stanford, a whopping 75% of people judge a company's credibility based on its website. Yup, your online presence is like your digital handshake – better make it a good one!

But here's the kicker: crafting a site that's both easy on the eyes and a breeze to navigate isn't a walk in the park, especially if you're not a design whiz. So, what's a website owner to do

We're here to help! Stick around, and we'll share 7 tips to transform your website from meh to marvelous quicker than you can say "Google-friendly cat memes".

Tips for Crafting a Professional Website

1. Explore Minimalist Design with Flair
   

   
   Keep things simple, but that doesn't mean it has to be boring. Pick a neat and tidy design with some exciting touches, like things you can interact with or really cool pictures.
   
   Make good use of empty space to make it easier to read and focus on what's important.
   
   Opt for a minimalist color palette:
   
   PRIMARY COLOR: a dominant color for brand identity
   SECONDARY COLOR: a complementary color for highlights,
   NEUTRAL COLOR: for balance.
   
   When you do it well, keeping things simple makes your website look smooth, interesting, and professional.

   
   
2.  Use Interactive Videos To Boost Engagement
   

   
   When you want people to really enjoy your videos, try making them interactive.
   
   A recent survey found that almost half of the people think live streaming and interactive videos work best for marketing.

   image source: statista.com
   
   Interactive videos let viewers do more than just watch. They can click on things, drag stuff around, or make choices within the video. This makes them more involved and turns them from just watching to actively taking part. This not only keeps them interested but also makes them feel more connected to what they're watching.
   
   Whether you're telling a story or showing off a product, using interactive videos can help get your message across in a more exciting way. It's like adding a touch of professionalism to your website.
   
   

   Here is how to implement this strategy:
   
   

   • Pick the Right Stuff: Choose topics that work well with interaction, like how-to guides or showing off products. It makes the experience more fun for the viewer.
     
     
   • Keep it Short and Simple: Don't make your videos too long. Try to keep them short and to the point so people stay interested.
     
     
   • Tell Them What to Do: Put clear messages in your videos, like "Click for More Details" or "Choose Your Path," so viewers know what to do.
     
     
   • See What Works: Use tools to see how people are interacting with your videos. Learn from it and make your future videos even better.
      

   By making your videos interactive, you'll make them more enjoyable for people to watch and help your brand stand out.

   
   
3. Incorporate Automated Chatbots To Improve User Interaction
   

   
   Imagine if your website could talk to visitors right away. Well, that's what chatbots do! They quickly answer questions so people don't have to wait.
   
   Did you know that over half of the people in the Tidio survey said waiting for a reply or being put on hold is super frustrating? Chatbots fix that problem by responding instantly. This makes your website look good because it values visitors' time and offers speedy help.
   
   There have been further improvements in technology. The chatbot provides customized experiences by recalling previous interactions and user preferences. This personalized communication enhances the user experience, demonstrating an advanced and user-focused website design.
   
   And here's a bonus: when chatbots handle easy questions, it frees up time for humans to tackle the tricky stuff. For instance, you can use Kajabi with ManyChat to add a chat widget.
   
   

   
   image source: help.kajabi.com

   
   Adding a chatbot to your website is like opening up more ways for visitors to talk to you. This makes your website look even more professional and friendly because it caters to everyone's preferences.

   
   
4.  Optimize For A Mobile-First Experience
   

   
   In 2022, more than 5 billion people used the internet on their mobiles, making up over 58% of the global internet users.

   
   image source: statistica.com
   
   Having a website that works well on mobiles shows you care about what users want.
   
   Your site needs to work smoothly on smaller screens. This means:
   
   

   • The text should be easy to read without zooming.
   • Navigation should be simple and accessible.
   • Content should load quickly.

   
   Having a website that's easy to use on mobile devices adds to the convenience and efficiency essential for maintaining a professional online image. 
   
   Search engines, including Google, give preference to websites that function well on mobiles in their search rankings. Thus, a mobile-friendly site increases the chances of appearing higher in search results, enhancing visibility and establishing credibility as a trustworthy source.

   
   
5. Experiment With Diverse Fonts For A Unique Website Aesthetic
   

   
   The choice of fonts plays a crucial role in shaping your website's character and professionalism. Opting for different fonts can enhance the readability of your content, especially on various devices, and a well-thought-out font selection ensures that your text remains easy to read.
   
   While it might be tempting to go for highly stylized fonts, it's important to strike a balance. Your font choices should make an impact without sacrificing clarity and legibility.
   
   For the main body text, it's recommended to stick with simple, highly readable fonts, reserving more distinctive fonts for headings and call-to-action buttons.
   
   Trying out different font combinations can bring richness to the design of your website. A popular technique is to pair a serif font (with small lines at the ends of characters) for headings with a sans-serif font (without these lines) for body text, or the other way around.
   
   This comparison doesn't just enhance the dynamism and visual allure of your content; it also creates a distinctive style while preserving a unified and refined overall look.
   Also, it's essential to check how your selected fonts appear on different platforms to guarantee a uniform and professional appearance across a variety of devices.
   
   

6. Use Professional Photography And Graphics
   
   Have you ever been to a website where the pictures were all blurry or looked weird? Did that make you wonder if the website was trustworthy?
   
   Using really good pictures on your website shows that you care about quality and pay attention to small details. It helps create a good first impression.
   
   If your pictures are not good quality, it can make your content and services seem less valuable. People might think you're not paying enough attention to the little things, and it makes them question if your offerings are good.
   
   Think about the page that introduces your team. Would you trust a company more if their team pictures were taken by professionals, clear, and all looked the same?
   
   Having professional team pictures makes your brand more human and shows that you take your work seriously. For example, if a law firm has high-quality, consistent pictures of its lawyers, it automatically looks more trustworthy and credible.
   
   
7.  Ensure Consistent Branding Across All Pages
   
   Imagine a website where every page looks different - different colors, different writing styles, different layouts. How do you think that would make you feel about the brand
   
   When things on a website are not the same, it can be confusing, and people might start to wonder if the business is reliable and professional.
   
   So, it's a good idea to use the same colors all over your website that match your brand. This makes everything look nice and makes your brand easily recognizable. For example, if your logo has blue and white, use those colors a lot on your website to make it look organized.
   
   Check if the writing style is the same on all pages. Using the same fonts everywhere makes it easy for people to use your website and makes it look neat and professional.
   
   It's not just about how things look. The way you talk on your website should be the same on every page. If you are friendly and easy-going, your website should sound like that everywhere, from the main page to the blog.
   
   If things are different, it can confuse visitors. So, keeping everything the same helps your brand look reliable and makes it easy for people to understand and remember.

    

Build Your Business Website Using Kajabi

Creating a good business website can be hard, especially if you're not a designer. But if you have the right tools and help, it's something you can do.

Kajabi is a platform that helps with the common problems people face in designing websites. It's an all-in-one platform that is efficient and easy to use.

Kajabi makes the process simple, so you can use the tips we've talked about. They have many beautiful templates for websites. These templates give you a base to make a professional and good-looking website that shows what your brand is about.

And the best part is you can change everything in these templates to make them just the way you want.

SOURCE: How To Make Your Website Look More Professional (Easy Tips To Follow)


Crafting a website that exudes professionalism is not a luxury but a necessity in today's digital landscape. Your website serves as the virtual storefront for your brand, and making a lasting impression is paramount. By implementing the tips outlined in this blog, you can elevate your online presence and attract more visitors, ultimately leading to higher credibility and conversions.

However, designing and maintaining a professional website can take time and effort, especially for a busy entrepreneur like you! This is where Smart Virtual Staff steps in. Our team of website design and development specialists ensures that your website looks polished and functions seamlessly across all devices.

Keep your online presence strong. Invest in a team that can design a professional website for you! Book a call with us today to learn more about how we can help take your online presence to the next level.